Un coup de coeur, un gros béguin, un sérieux faible, appelez ça comme vous voudrez mais, par ici, on avait depuis un moment très très envie de capturer chez nous les créations de Severina Kids.
Et quand sa créatrice, Alejandra Salvatore, a croisé notre chemin, c’est tout frétillants que nous avons sauté sur l’occasion ! Et lorsqu’elle a accepté de répondre à nos questions, on s’est mis à rougir de plaisir à la perspective de vous faire partager son univers.
Un petit supplément, un cadeau et une rencontre… Les yeux qui pétillent.
Meet Alejandra Salvatore, from Severina Kids.
.:: Interview in English my friends ::.
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Where does the name Severina Kids come from?
My family is originally from the South of Italy; my grandparents birthplace was a little town called Santa Severina in Reggio Calabria. My grandmother was a knitting instructor and she made terrific handcrafts! My mother was an architect but she was always making other stuff; she was really creative and all I know I learned from her. I named my brand “Severina Kids” as a tribute to both of them who inspired me since my very early years.
Where do you get your inspiration?
Nowadays inspiration is everywhere! In first place I get inspiration from my son, from my mother and grandmother crafts; from my memories as child, the pets we had, the times I enjoyed playing with my little sister. On the other hand, there is an explosion of information around which impossible not to take in and that brings a lot of inspiration: art, fashion, photographs, trips made to different places… Sometimes the materials I select for my objects give me ideas; and even the production techniques might lead me towards a particular direction.
What is your favorite material to work with?
I really love to work with natural materials like wool and cotton but I’m also always researching and looking for new materials and techniques. For example I’m currently learning how to dye fabrics with natural pigments. I would also like to take pottery and hand woven lessons as when I was a child. I would love to work with wood too!
What little creature you consider your muse?
To be honest I consider my muse the child I was; always crafting side by side with my mom and being amazed by her creativity and manual skills. I feel every little ‘creature’ I make is for that child I used to be, making me revisit the enthusiasm I had then.
*Merci Alejandra ! * Thank you so much!
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